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Canon boosts digital photography in Nigeria



One of the global leaders in imaging and business solutions, Canon Central and North Africa, has kicked off a nationwide campaign aimed at promoting digital photography creativity in Nigeria.


As part of the campaign tagged ‘Live for the Story’, Canon will also be launching a photo competition with top musician and world-famous photographer/ influencer TY Bello.


The competition inspires people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion.


Carrying out multiple roadshows and mall activations, the live demonstration of Canon’s consumer products and solutions all follow the ‘Live for the story’ umbrella that incorporates the “Shoot-Remember-Share” ecosystem which is tied to Canon’s consumer- bound range of products. Designed to run for a duration of one month, participants are required to upload their stories on Instagram and Facebook while adding the hashtags #CanonCNA and #MyNaija as their captions.


After compiling all the submissions, three winners will then be selected and awarded with a trip alongside TY Bello for a chance to create even more resonating stories.


“Born out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone.


This competition, which will commence 28th of February 2018 for duration of one month is a mere example of how eager we are to promote storytelling,” said European Corporate & Marketing Communications Director Canon, Mr. Mai Youssef.

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