Hyundai Motor Company, South Korea’s largest automaker & No.1 selling Korean automobiles in the world and official partner of the 2018 FIFA World Cup Russia has announced the launch of the “Hyundai World Football Heritage” contest in the lead up to world’s most prestigious football event.
Legendary football stars Thierry Henry, Lukas Podolski and Cafu also took part in celebrating the fan contest, starring in a series of viral videos to pay homage to their respective national teams’ heritage. These videos playfully introduce cheering gears from the past, when the players were still active on their national teams.
International football fans are given the opportunity to attend the most coveted football match in the world, the final of the 2018 FIFA World Cup Russia. In addition to flights and accommodation, this once-in-a-lifetime experience is further enhanced as fans heritage and cheering cultures will be exhibited in Hyundai Motorstudio Moscow selected from the FIFA World Football Museum.
The contest consists of online entry submissions, and an interactive website announcement displaying each of 32 qualified country’s best online entries.
For the 2018 FIFA World Cup Russia, the company has developed a new programme accessible via a digital platform, which will connect fans and enhance their experience during every moment of the global football event. Previously, Hyundai Motor established the Hyundai Fan Park for everyone to enjoy the event by cheering his or her national football team, but from this year, the company will reach to a lot more global fans with a good use of digital platforms and SNS.
In addition to Hyundai World Football Heritage, Hyundai Motor said it will provide test drive events as well as slogan submission contests to give the opportunity to share their passion and experiences toward the World Cup event.
“We are very excited to invite football fans to take part in this competition, and particularly those fans whose national teams will be representing Africa and the Middle East regions in Russia,” said Hyundai’s Africa and Middle East Head of Operations, Mike Song. “As the FIFA World Cup’s official automotive partner, we are committed to supporting international football, and we are committed to supporting the fans with the chance to win this extremely special experience.”
Meanwhile, the automaker has said that in collaboration with the FIFA World Football Museum, selections of Hyundai World Football Heritage programme will be installed at the Hyundai Motorstudio Moscow during the 2018 FIFA World Cup Russia period.
Hyundai started its association with FIFA in 1999, said it will continue to be a top-tier sponsor of FIFA as the Official Automotive Partner until 2022.
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