“Recent advances in information technology and access have heralded a new era in the dissemination of health information. In the past, radio, television, and print media (including posters, pamphlets, and magazines) were dominant techniques used in dissemination of preventive health messaging campaigns. “While these outlets continue to play a role, they are now thought to be less effective in reaching the public as more and more health information is accessed online. Indeed, the growth of the internet as a significant source for health information has been established, and has been achieved in large part by the advent of social media.” The above statement by an artist offers insight into the focus of an exhibition of 30 recent paintings and drawings by Olorunyemi Kolapo, which will open on October 20, at Alexis Galleries, Victoria Island, Lagos.
The exhibition, titled: ‘Social Mediate’, aims to create awareness of cancer and educate people on the importance and value of early detection of the scourge. It will run till November 3. Speaking on the essence of the exhibition, Kolapo said: “Because social media is a communication channel that delivers messages, it provides easy and cost-effective opportunities for users to generate, share, receive and comment on digital content, in the form of words, pictures, videos, and/or audio. “Engagement with online content has now become a participatory activity and anyone with access to the internet can now obtain information almost instantaneously. “Art is one of the most attractive and engaging content on social media and therefore using art to illustrate and campaign for breast cancer on social media will go a long way to boost the campaign and get people more involved than ever.”
The curator and gallery owner, Patty Chidiac-Mastrogiannis, noted that ‘Social Media’ is dedicated to her mother and other strong women in the world, who have actually fought cancer and those who were taken by cancer. She added that the exhibitions would be officially opened by the First Lady of Ondo State and Founder of Breast Cancer Association of Nigeria (BRECAN), Mrs. Betty Anyanwu-Akeredolu. She said: “As part of our corporate social responsibility, part of the proceeds from this exhibition will be donated to BRECAN after exhibition which will close on November 3. “Every year we are going to do a show for people who survived cancer and those suffering from cancer.
This exhibition is dedicated to my mother and other strong women in the world who have fought and survived cancer, as well as those who couldn’t win the battle. “I hope that we will be able to make a difference with this exhibition and I hope that we will be able to join yearly and do what we can at Alexis Galleries.” “Every year we are going to do a show for people who survived cancer and those suffering from cancer.
This exhibition is dedicated to my mother and other strong women in the world who have fought and survived cancer, as well as those who couldn’t win the battle. “I hope that we will be able to make a difference with this exhibition and I hope that we will be able to join yearly and do what we can at Alexis Galleries.
“We are going to be collaborating, hopefully, with the cancer society and give part of the proceeds to them for research and awareness devotions. Through our annual exhibition title Bald is Beautiful.” She said: ‘Social Mediate’ is an exhibition which is a beautiful touch to art that is connected mostly to women. “The works are limited edition as the works have the cancer foundation logo, worldwide.
The exhibition is all about women. “Alexis Galleries was established eight years ago, and we have done many exhibitions in the past. We are now doing residence, we are now reaching out to the society, the cancer foundation and other foundations, we will now like to link ourselves to giving back to Nigeria what Nigeria has given back to us.” Born on April 6, 1988, Kolapo is a graduate of Pure and Applied Physics from Kogi State, but a full time, selftaught, artist residing in Abuja. Kolapo, who started his professional art in 2005, was crowned Artist of the week in Afro-Media Art in Kenya, on the first week of December 2014. He hosts a yearly solo art exhibition called smART (Sentient Multimedia Art) exhibition since 2013.
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