ASABA 2018: Nilayo promises world-class athletics event

The Project consultant for the Asaba 2018 African Senior Athletics Championships, Bukola Olopade, has promised a world-class private sector driven championships.

Olopade, whose company is behind the highly-successful Access Bank Lagos City Marathon, said beyond organising a championships that could compete favourably with the standard of IAAF World Championships in Athletics and other global events, the championships would also be used to sell Asaba, Delta State and indeed Nigeria to the world as a tourism and investment destination.

“In 2013, we were the consultant to the first African Junior Athletics Championships in Warri, also Delta State and it’s now a point of reference for other junior championships. We promise to make Asaba 2018 a reference-point for future African Senior Athletics Championships.” Olopade said there would be a fund raising dinner and other build-up activities before the championships in 2018.

“Sponsors will get value for their money as there will be build-up activities to the championships from December 2017.

It will be like our own Africa Olympics. “Athletes will be coming from 54 African countries; they have all signified their intention to participate in the Asaba 2018 Championships.

The athletes will be competing in over 40 events. That means thousands of athletes, officials, media men and other members of the athletics family that will be in Asaba for the championships, so it is a huge opportunity for brands that want to have continental and global visibility and market’’ said Olopade.

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