Folarin-Coker woos ANJET for destination branding

The Director General of the Nigerian Tourism Development Corporation (NTDC), Folorunsho Folarin-Coker, has pledged the commitment of the corporation in working with the Association of Nigerian Journalists and Writers of Travel (ANJET), in the marketing of Nigeria tourism just as ANJET offered the support of its platform in the pursuit of the aspirations of the DG and Nigeria tourism.

Folarin-Coker, who was reacting to a 13-point agenda presented to him by ANJET, which is the umbrella body of tourism and travel writers in the country, during a courtesy visit to his office in Abuja, further noted that modalities of marketing Nigerian destinations had gone beyond traditional brochures, flyers, leaflets to the online technology. According to him, the marketing of Nigerian tourism is better driven via the platform of new technologies provided by the social media, which he posited, had the capacity of reaching millions in one single message, hence his resolve to leverage on it to promote and market the country’s attractions.

“We have to accept that the dynamics of tourism marketing has changed and then proceed to embrace it. In the same manner, we also need to identify our key products in comparative terms now. What do we have that others don’t have?

That is what we have to identify and market. Folarin-Coker also revealed parts of his blueprint for the industry which included prioritising the growth and development of the domestic industry. “Right now our entertainment and hospitality have become our selling point, and with that we identity our niche market and age bracket of that market.

“Our fashion and film industries under the entertainment are already known all over the world. We need to key into these markets and identify the segment of the society shopping in that market.

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